Joe and Gay Haldeman

Papa & Mama of ICON

Joe is an American science fiction author. He is best known for his 1974 novel, The Forever War. He has been a published author since 1969, when his first short story was published in Galaxy magazine. His work has won numerous awards, including (but not limited to) 5 Hugo awards, 5 Nebula awards, and a Grand Master Nebula award. Many of his works were inspired by his experience serving in the Vietnam War. He recently retired after thirty years of teaching at MIT in Cambridge, MA. Recent books include Earthbound, published in 2011, which was the last book in a trilogy that began with Marsbound and Starbound. Joe’s newest novel, Work Done for Hire, was published in 2014. In addition to being an award-winning writer, Joe is also a poet and a painter, and a founding member of ICON. Gay (Mary Gay Potter) Haldeman has a Master’s degree in Spanish Literature from the University of Maryland and another in Linguistics from the University of Iowa. She has recently retired from teaching in the Writing Center at MIT after thirty years, specializing in English as a Second Language. She resides in Florida, where she manages Joe’s career. She has been doing science fiction conventions since 1963 and loves to meet new people. After more than 50 years of marriage, she still thinks Joe’s the best thing that ever happened to her.

09.15 AM

Saturday, May 28th, 2022 #PCV22

Keynote Presentation

How to Win at Category Design as a Product Team

The strategic secret behind the most successful companies is not simply product innovation or a disruptive business model - it's category creation. The highest growth companies leverage the power of category design and product design in tandem to increase their chance of product-market fit and build differentiation. In this session, Tamara will share her own experience building a new category as Unbounce transitioned from a landing page builder to a multi-product conversion intelligence platform. She will provide insights on how to bring customer development, category creation, and product innovation together into one cross-functional strategy to drive success in category creation.